The custom lanyard makes a great promotional giveaway item. This has been proven over numerous years. Companies have been buying and customizing lanyards to their exact specification for decades. However, once you have the lanyards it is up to you to find the best ways to distribute them.
One of the most common places to see lanyards are at trade show and conventions. Companies often feel that this is a prime spot to giveaway their lanyards. Many of the guests and visitors at these shows are there due to their direct interest in the products or services being offered. This can be an effective distribution location but it is not the only one that you should consider.
One thing that you can do is to speak to your clients and find out what they enjoy doing in their free time. If you have a client base in a relatively small community you may find common places where they all congregate. It could be that there is a local sports team that interests them. As a small business you might want to think about offering the lanyards to the team.
You might simply ask the team to wear your lanyards or perhaps you can find a way that they could benefit from the lanyards. Alternatively, you might want to offer the lanyards to fans going to the game. The wallet lanyards could be used to carry and hold tickets or other important items. You might want to think about attaching a simple noise maker to the lanyards. These could be used by all the fans to show their support at the games.
Traditional lanyards could also be used to raise money for the team in question. You might talk to the team about using your lanyards as part of a fund raising effort. You can give a lanyard to any person who donates a certain amount of money to the team. Any person who gifted the team with ten or twenty dollars would be given a free lanyard. This is an ideal solution for both you and the team. Your lanyards are handed out to people who may be willing to wear them and will help to advertize your business and the team could raise money.
You can also keep a few of the lanyards for use in your own building. You might consider asking your employees to wear them while they are working. If you have ID tags you could even use the lanyards to increase your security efforts.
Another great use of the custom lanyard is to hand them out to clients who have concluded a business dealing with your firm. This is a great chance to thank the customer for their patronage. Many customers leave a business not because of poor service but simply due to the fact they feel that their company is not being appreciated. Offering a small token to established customer is a great method of ensuring that they will continue to do business with your firm.
There are literally hundreds of ways that you can make use of your lanyards. Take the time to explore and utilize as many of them as you can.
Custom lanyards can go a long way to getting you some very effective yet inexpensive advertizing. One of the great things about lanyards is that by having your company name on the item every time your customers wear it others will see the name of your company.
Once you have decided to get custom lanyards you will have to go online and design your lanyard. Every good supplier will have a number of questions for you to answer in order to create the right lanyard for your company. One of the things that you will be asked is to select the fabric. Many companies select polyester or a nylon material. These are great choices because both of these materials are strong and long lasting. These fabrics do not wrinkle and can be easily washed and dried.
You will also be asked to choose an attachment. Before you simply select a standard hook you should think about the people that you are going to be giving the lanyard to. It is vital that you select one that they can use. If you do not get something that appeals to them they will not use and you will not get the desired exposure.
Most lanyard companies offer a number of attachments at their standard price. Depending upon your clientele these clasps may be perfect. However, you should take a look at the other clasps that they do offer. These attachments may be slightly more expensive but they are worth the price. The vital thing to do when selecting an attachment is to ensure that your customers will be able to make use of the lanyard. If you believe that the majority of people to whom you will be giving the lanyard will want to use it to carry their keys. If this is the case you should think about getting a key ring attachment. If you believe that your customers might want to use it for their ID then you will have to investigate the ID options.
Another choice that you will have to make is the process you want to use to dye your lanyard. Full color lanyards are the best choice if you want to have a detailed image on your lanyard. Images that use a lot of color may not be as clear as you would like if you use a more traditional method of dying. If you are planning a lanyard that is only going to incorporate a few colors then silk screening will be more than adequate. You will also have the option of selecting a woven style. A woven lanyard is one where the writing is actually sewn right into the fabric.
Once these decisions have been made you will be only a few clicks away from completing your order. After that you can hand them out to all of your valued customers. Remember that when you do give out custom lanyards you should include both new and repeat customers. Companies often make the mistake of only handing out promotional items to possible new clients. This is a big mistake because you have to show your repeat customers that they are appreciated.
If you are searching for ways to promote your business you should give serious consideration to a custom lanyard. Lanyards can be made to include both the name of your company and how you can be located. There is enough room on a lanyard to include your website and your telephone number so that people know exactly where they can find you at any given time. If you are unsure if lanyards are really worth the money consider the reasons below.
Lanyards can be purchase in bulk. To you as a buyer this can mean a great deal of savings if you are able to make large purchases. There are even a number of companies that will waive the shipping costs if you make a large order.
Many companies choose to buy pens. However if you have ever received a promotional pen you probably will have discovered that they only write once and then they do not work. A lanyard has a much longer lifespan. A good quality lanyard can last for many years.
Lanyards are very small and do not require a lot of storage space. Depending upon the size of your business space may be of concern. However you can cram 100s of lanyards into an extremely tiny area.
The lanyard is not fragile. This is very important due to the fact that in many cases you may be traveling with the item to and from event where you want to give the item away. It is much easier to travel with an item that you know will not get damaged on the trip.
Lanyards do not have any special storage needs. They can easily be stored outside in the hottest or the coldest weather and they will not be harmed in any way.
Lanyards are an item that can and are you used by people of all ages. There are many products that businesses choose to use as promotional items that people can’t or won’t use. Baseball caps are great. However how many senior ladies do you see wearing them? Lanyards are additionally a real one size fits all item.
Lanyards can a green item. If you are trying to appeal to a market that prefers to deal with products that are friendly to the environment then the lanyard is perfect. A cotton, bamboo or silk lanyard is recyclable. It can also be fitted with numerous different attachments that will permit the wearer to save the environment in a number of other ways as well. I.e. get a carabineer attachment that permits a person to carry a refillable drink bottle on their lanyard.
Lanyards can be customized to suit your personal target market. You can get lanyards with various different attachments. This means that you can pick exactly which attachment you feel will be of the most benefit to your business.
Advertizing is very expensive regardless of the type of campaign that you wish to use. However, as any good business person will tell you, you have to spend money to make money. A custom Lanyard will ensure that you do get real value for every dollar that you spend.