There can be no doubt that lanyards make one of the very best promotional items. This is the reason that they are frequently seen at conventions and trade fairs. If you do purchase custom lanyards then you should consider where and how you might want to distribute these valuable marketing items.
Conventions and tradeshows will certainly provide you with one place that you can distribute lanyards. However, they are places where countless others may be doing the same thing. If you want to avoid having your lanyards compete against others you should investigates other places where you can offer your lanyards.
The first thing you should do is to think carefully about your target market. If you do not have a real idea of who it is that you want to target you need to do some market research. You should also consider if you want the focus of your campaign to cater to the same type of clients who are already patronizing your business or do you want to spread out into a new area.
When you have a good idea of the age or group that is going to be the focus of your operation, think about places where they like to go. Do not forget to consider the types of activities that they may like to do in their relaxation time. Your next step is to check into listings of all local groups and clubs in the regions.
A perfect example would be if you want to target seniors you should check the local paper and see what types of programs are being offered to them. Do not cross anything off your list. Examine everything from the local bird watchers society to social dances that are geared to mature adults. Think about ways that you could introduce your lanyards to these clubs and organizations.
The bird watchers might want to use the lanyard to carry their keys. Or perhaps you could provide them to the group with a special attachment that would enable them to carry a bird call whistle. In the case of the dances you might want to contact the organizing groups and offer them the use of your lanyards. They make a perfect way for people to wear name tags or membership cards.
While you are checking the listings take special note of where the events are being held. You might want to think about approaching the hall or center that is offering their services to these groups. They may be able to help you by distributing the lanyard to the different clubs that make use of their facility. They could offer the lanyard as a way of thanking groups for holding their meeting in their establishment. There is no better way of thanking a customer than being able to give them something concrete. If this does prove to be an effect method for distributing your lanyards you may want to think about approaching the hall and designing a joint lanyard. The next time you design a lanyard you could think about including the name of the hall on the product in return for their assistance in distributing.
There are hundreds of ways that you can as a business use a lanyard to gain valuable advertizing. What you as a business operator and owner have to do is consider new and different ways to get the most from a promotional lanyard.
Breakaway lanyards offer a safety feature that everyone should consider. This safety device will instantly break apart if the lanyard is pulled or is put under any kind of pressure.
All across the nation schools are demanding that students not only have a lanyard, but they must have one that incorporates this device. This is being done as part of their efforts to increase security. Students are being asked to wear their ID any time they are on school grounds. It is not enough for them to merely carry the ID, they have to have it on display. Teachers want to be able to tell at a glance if the person has the right ID. However, the schools are aware of the dangers that a neck lanyard might pose. They realize that a neck lanyard could become caught or entangle which could potentially cause a serious injury. To avoid this situation students are being told to get a safety lanyard.
This kind of lanyard should be worn by any person who might be at risk. When traveling many people choose to carry their camera on a lanyard. This is a great idea. It ensures that you always have your camera ready and do not have to worry about carrying a case or any other kind of bag. However, is someone did try to steal the camera the lanyard could be a safety issue. Rather than take this kind of rick get a breakaway lanyard. A digital camera is not worth risking your health and well being. This same reasoning applies to people who want to carry MP# players or even cell phones on their lanyard.
Companies that ask that their employees wear ID lanyards are also demanding that all of their staff wear the safety lanyards. This does not just apply to individuals who work around machinery. It applies to sales clerks and cashiers. In some places it is the law that only safety lanyard be worn.
People who work and have to carry keys are also advised to have a safety lanyard. Rather than risk a having an employee suffer a neck injury should the facility be robbed employers are encouraging staff to let the thief take the keys. As an additional measure the employers want to ensure that if someone does try to grab the keys and run the lanyard will pull apart.
These great items should be worn by any person who is employed by any person who has dealing with the public. This includes everyone from the bouncer at the local pub to the meter maid on the street. It also includes any person who might be walking outside late at night. It is far better to lose your keys or your gadget, than to be dragged by a neck lanyard. A breakaway lanyard is an inexpensive way to get the advantage of wearing a lanyard without any of the risk.
School lanyards are truly invaluable. They are not only a great way to identify people, they can also be used for fund raising. They make a perfect reunion souvenir and they are a simple means of increasing security.
Special functions at the school are the perfect time to have custom lanyards made. Prom night, homecoming and even parent teacher night can all benefit from lanyards. These types of events are difficult from a security perspective. With so many people coming and going it is hard to know who actually has the right to be on the premises and who might be an uninvited guest. To help overcome this problem you can stop all people entering the school and have them not only sing in but give them a lanyards to wear while they are touring the grounds. This way security staff will know at a glance that the people wearing the lanyards have the right to be visiting. As the people leave you can ask them to return the lanyards. This prevents them from being passed to individual who have not signed in. Additionally, by collecting the lanyards they can be reused.
When you are thinking of having lanyards designed be creative. If you are planning to use them at a particular event you can have the date of the event and the type of event printed right onto the lanyard. I.e. for home coming you might include not only the year of the homecoming but the name of the school and have the word homecoming included in the design. To really make a spectacular lanyard you might think about adding a picture of the school.
Buying lanyards in bulk will dramatically reduce the cost. When planning the school lanyards think about creating one that can be used over and over again. You might want to have just the name of the school printed on the band and then have them dyed to match the schools colors. Countless schools have their own motto and you could include this. Alternatively you should go online and see if you can find a catchy phrase regarding education.
You might want to consider using one of these:
It is only the ignorant who despise education. – Ralph Waldo Emerson
The foundation of every state is the education of its youth. – Diogenes Laertius
Education is the best provision for old age. – Aristotle
Education is the mother of leadership. – Wendell L. Willkie
If you have decided to have a particular year or event printed on the band you might even sell these at the main door. You can sell the lanyards at a reasonable profit and put the money towards a specific school project. To increase the chances of people buying the lanyards make certain to indicate what the money is being used for and how much money will be need to complete the project.
School lanyards are an item that will benefit vey school. They are inexpensive and can be used by students, faculty and visitors.
Custom lanyards can go a long way to getting you some very effective yet inexpensive advertizing. One of the great things about lanyards is that by having your company name on the item every time your customers wear it others will see the name of your company.
Once you have decided to get custom lanyards you will have to go online and design your lanyard. Every good supplier will have a number of questions for you to answer in order to create the right lanyard for your company. One of the things that you will be asked is to select the fabric. Many companies select polyester or a nylon material. These are great choices because both of these materials are strong and long lasting. These fabrics do not wrinkle and can be easily washed and dried.
You will also be asked to choose an attachment. Before you simply select a standard hook you should think about the people that you are going to be giving the lanyard to. It is vital that you select one that they can use. If you do not get something that appeals to them they will not use and you will not get the desired exposure.
Most lanyard companies offer a number of attachments at their standard price. Depending upon your clientele these clasps may be perfect. However, you should take a look at the other clasps that they do offer. These attachments may be slightly more expensive but they are worth the price. The vital thing to do when selecting an attachment is to ensure that your customers will be able to make use of the lanyard. If you believe that the majority of people to whom you will be giving the lanyard will want to use it to carry their keys. If this is the case you should think about getting a key ring attachment. If you believe that your customers might want to use it for their ID then you will have to investigate the ID options.
Another choice that you will have to make is the process you want to use to dye your lanyard. Full color lanyards are the best choice if you want to have a detailed image on your lanyard. Images that use a lot of color may not be as clear as you would like if you use a more traditional method of dying. If you are planning a lanyard that is only going to incorporate a few colors then silk screening will be more than adequate. You will also have the option of selecting a woven style. A woven lanyard is one where the writing is actually sewn right into the fabric.
Once these decisions have been made you will be only a few clicks away from completing your order. After that you can hand them out to all of your valued customers. Remember that when you do give out custom lanyards you should include both new and repeat customers. Companies often make the mistake of only handing out promotional items to possible new clients. This is a big mistake because you have to show your repeat customers that they are appreciated.